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I'm Karl, a designer focused on impact, process & engaging experiences
I'm Karl, a designer focused on impact, process & engaging experiences
I'm Karl, a designer focused on impact, process & engaging experiences
Based in Dublin, Ireland, I’ve 6+ years experience transforming insights into meaningful solutions for clients in healthcare and tech industries. Currently, I'm a UX Manager at Grifols, a global pharmaceutical company.
Based in Dublin, Ireland, I’ve 6+ years experience transforming insights into meaningful solutions for clients in healthcare and tech industries. Currently, I'm a UX Manager at Grifols, a global pharmaceutical company.
Grifols
2020
Present
Redefining web experiences at Grifols
As the founding UX designer, I designed and implemented a multi-brand design system spearheading the adoption, end-to-end transformation, and future-proofing of web experiences for patients and healthcare practitioners across Grifols branded websites. Since then, 15+ brand sites have transitioned to the new system, I have grown the design team, initiated new design processes, conducted regular testing, and expanded the system to company-wide use.
Outcome
Project time-to-market reduced by ~30%
Average project costs reduced by $10k-$30k
Expanded system to company-wide adoption
Grifols
2020
Present
Redefining web experiences at Grifols
As the founding UX designer, I designed and implemented a multi-brand design system spearheading the adoption, end-to-end transformation, and future-proofing of web experiences for patients and healthcare practitioners across Grifols branded websites. Since then, 15+ brand sites have transitioned to the new system, I have grown the design team, initiated new design processes, conducted regular testing, and expanded the system to company-wide use.
Outcome
Project time-to-market reduced by ~30%
Average project costs reduced by $10k-$30k
Expanded system to company-wide adoption
Alpha
2019
Crafting a digital ecosystem for Alpha
At Turtle, I was design lead on establishing Alpha's new, unified design system for integration on web and native apps across a network of international platforms. To ensure all needs were met, I rigorously tested user journeys on the new platform by conducting live testing sessions with existing users.
Outcome
Over 1 million participated in Alpha in first year launch (2019)
19% growth in 2020 to 1.3 million people
26,000 churches and organisations ran an Alpha course (2020)
Alpha
2019
Crafting a digital ecosystem for Alpha
At Turtle, I was design lead on establishing Alpha's new, unified design system for integration on web and native apps across a network of international platforms. To ensure all needs were met, I rigorously tested user journeys on the new platform by conducting live testing sessions with existing users.
Outcome
Over 1 million participated in Alpha in first year launch (2019)
19% growth in 2020 to 1.3 million people
26,000 churches and organisations ran an Alpha course (2020)
Telus
2019
Empowering Canadian filmmakers on Storyhive
Storyhive is a not-for-profit film organisation that provides funding, mentorship, and exposure for filmmakers. I was a member of the design team responsible for the Telus' Storyhive platform redesign. My primary focus revolved around crafting a scalable and responsive data system for admins reviewing creator-submitted work.
Telus
2019
Empowering Canadian filmmakers on Storyhive
Storyhive is a not-for-profit film organisation that provides funding, mentorship, and exposure for filmmakers. I was a member of the design team responsible for the Telus' Storyhive platform redesign. My primary focus revolved around crafting a scalable and responsive data system for admins reviewing creator-submitted work.
Mozilla
2018
A new home for Firefox developers
Collaborating with the Mozilla team, I created a fresh and cohesive documentation platform for Firefox Extensions. This project aimed to provide a scalable solution that not only embraced a new brand experience but also adhered to established brand guidelines.
Outcome
Increase in social mentions and references to Extension Workshop content
~15% increase in Extension Workshop visitors
Mozilla
2018
A new home for Firefox developers
Collaborating with the Mozilla team, I created a fresh and cohesive documentation platform for Firefox Extensions. This project aimed to provide a scalable solution that not only embraced a new brand experience but also adhered to established brand guidelines.
Outcome
Increase in social mentions and references to Extension Workshop content
~15% increase in Extension Workshop visitors
Glassdoor
2019
Aligning design and strategy for Glassdoor
Using Glassdoor's design system, I created and optimised various user flows on their B2B Employer platform with the goal of new customer acquisition, boosting job posts and increasing engagement from existing customers.
Glassdoor
2019
Aligning design and strategy for Glassdoor
Using Glassdoor's design system, I created and optimised various user flows on their B2B Employer platform with the goal of new customer acquisition, boosting job posts and increasing engagement from existing customers.
Agave
2018
Improving the UX of Agave's hiring platform
In preparation of securing seed funding, I collaborated with Agave's CEO to enhance the visual design, improve usability, optimise key features, and introduce new functionalities. Despite navigating pivots and making real-time adjustments, we successfully delivered a robust solution for their evolving product.
Agave
2018
Improving the UX of Agave's hiring platform
In preparation of securing seed funding, I collaborated with Agave's CEO to enhance the visual design, improve usability, optimise key features, and introduce new functionalities. Despite navigating pivots and making real-time adjustments, we successfully delivered a robust solution for their evolving product.
About
About
About
About
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About me
Hey! I'm Karl Martin
Hey! I'm Karl Martin
Hey! I'm Karl Martin
Initially an industrial designer, I switched to UX after realising that my passion lay in designing within the digital space. Since then, I have crafted experiences at Turtle for clients such as Glassdoor and Mozilla before moving to Grifols.
I thrive in collaborative and result-driven environments. I make it a goal to always grow and adapt my skillset to the ever-changing problems and needs we face around us.
Outside of work, you can find me playing Irish football, listening to music, taking a dip in the sea or sipping on a flat white.
Areas of focus
✦ Design Systems
✦ User Testing
✦ UX Design
✦ User Research
✦ Improving Processes
✦ Product Design
✦ User Journey Mapping
Current role
UX Manager at Grifols, a healthcare company
UX Manager at Grifols, a healthcare company
UX Manager at Grifols,
a healthcare company
My role includes leading a design team on the evolution and application of our design system on product web-apps, websites and other digital services.
2020
Present
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