Work

Work

Feature

2025

Improving conversion through an optimised sales funnel

Led redesign of a core sales funnel connecting physicians with brand representatives, using stakeholder interviews and data analysis to address drop off and clarity issues. Simplified the flow through progressive disclosure and clearer entry points, resulting in a more focused, conversion-oriented experience.

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Example of the new request a rep functionality featured on the HCP websites. The new form imagines conventionalism.
0

Sending

Feature

2025

Improving conversion through an optimised sales funnel

Led redesign of a core sales funnel connecting physicians with brand representatives, using stakeholder interviews and data analysis to address drop off and clarity issues. Simplified the flow through progressive disclosure and clearer entry points, resulting in a more focused, conversion-oriented experience.

View project

View project

Example of the new request a rep functionality featured on the HCP websites. The new form imagines conventionalism.
0

Sending

Feature

2025

Improving conversion through an optimised sales funnel

Led redesign of a core sales funnel connecting physicians with brand representatives, using stakeholder interviews and data analysis to address drop off and clarity issues. Simplified the flow through progressive disclosure and clearer entry points, resulting in a more focused, conversion-oriented experience.

View project

View project

Example of the new request a rep functionality featured on the HCP websites. The new form imagines conventionalism.
0

Sending

Feature

2025

Improving conversion through an optimised sales funnel

Led redesign of a core sales funnel connecting physicians with brand representatives, using stakeholder interviews and data analysis to address drop off and clarity issues. Simplified the flow through progressive disclosure and clearer entry points, resulting in a more focused, conversion-oriented experience.

View project

View project

Example of the new request a rep functionality featured on the HCP websites. The new form imagines conventionalism.
0

Sending

Feature

2025

Improving conversion through an optimised sales funnel

Led redesign of a core sales funnel connecting physicians with brand representatives, using stakeholder interviews and data analysis to address drop off and clarity issues. Simplified the flow through progressive disclosure and clearer entry points, resulting in a more focused, conversion-oriented experience.

View project

View project

Example of the new request a rep functionality featured on the HCP websites. The new form imagines conventionalism.
0

Sending

Design System

2020 to Present

Designing and scaling a multi-brand design system at Grifols

As the founding designer, I led the creation of a multi-brand design system for Grifols’ commercial division as part of a broader initiative to standarize design and accelerate delivery. As a result, design as a function evolved into a strategic driver across the enterprise.

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Button

Button

Example of the typography section in the D3 Design System.
Example of the typography variables in the D3 Design System via Figma.

Button

Button

Example of the typography section in the D3 Design System.
Example of the typography variables in the D3 Design System via Figma.

Web

2024

15 markets, 12 languages, one unified experience

Designed a centralised product platform used across 15 markets in 12 languages, consolidating outdated tools into a single scalable system. Balanced regional regulatory requirements with reusability by defining a flexible IA in close partnership with product, engineering, and regional teams.

Example of a filter menu featured on the GPC website. The entire filtering design was recreated for this project.
Example of a filter menu featured on the GPC website. The entire filtering design was recreated for this project.

Plugins

Figma plugins help improve workflows. Built and published by me.

Design Check

Scan your frame to identify detached tokens/components, content issues and more.

Go to plugin

Go to plugin

Export WebP

I couldn’t find a simple and free tool to export WebP images from Figma. So I built one.

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Go to plugin

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