Work

My work spans product discovery through to delivery, with a focus on system-level thinking across multi-brand, multi-region platforms.

Work

My work spans product discovery through to delivery, with a focus on system-level thinking across multi-brand, multi-region platforms.

Example of a filter menu featured on the GPC website. The entire filtering design was recreated for this project.
Example of a filter menu featured on the GPC website. The entire filtering design was recreated for this project.
Example of a filter menu featured on the GPC website. The entire filtering design was recreated for this project.
Example of a filter menu featured on the GPC website. The entire filtering design was recreated for this project.
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A little more about me

A little more about me

headshot of Karl
headshot of Karl

Background

Background

As I began to write this, I put a prompt into ChatGPT to create a biography about myself. Despite how fast and well written it was, I realised that in a world of AI slop, it's better to be human slop. So, here I go.


I'm a product designer who enjoys jumping into a problem and figuring out how I can solve it. I believe good design must work as well as it should look. I pride myself on the craft of design. What does it indicate if a button is placed here or there? Why does a light border around a container just feel good? What does this section signal to a user? Is this really what they care about?

I'm eager to learn and continually develop as a designer and a person. Part of that comes with exposure to the ambiguous; I actively seek it. If I don't have an answer, I will go and find it. I enjoy being on a team where collaboration isn't just encouraged but a part of how it functions. Collaboration brings out the best version of myself which (unfortunately for some) includes a variety of overused dad jokes.


My experience covers a wide range of projects, from global tech and healthcare companies to startups working alongside CEOs and engineering. I'm adaptable to any task or space from product and web to vision and roadmapping.


Outside of work I am a big sports person. From playing Gaelic football, soccer and golf (fixing my slice) to cycling along the Dublin coastline, I love getting outdoors and trying new activities. I also [insert line about a flat white].

All the best, Karl.

As I began to write this, I put a prompt into ChatGPT to create a biography about myself. Despite how fast and well written it was, I realised that in a world of AI slop, it's better to be human slop. So, here I go.


I'm a product designer who enjoys jumping into a problem and figuring out how I can solve it. I believe good design must work as well as it should look. I pride myself on the craft of design. What does it indicate if a button is placed here or there? What does this section signal to a user? Is this really what they care about? Why does a light border around a container just feel right?

I'm eager to learn and continually develop as a designer and a person. Part of that comes with exposure to the ambiguous; I actively seek it. If I don't have an answer, I will go and find it. I enjoy being on a team where collaboration isn't just encouraged but a part of how it functions. Collaboration brings out the best version of myself which (unfortunately for some) includes a variety of overused dad jokes.


My experience covers a wide range of projects and clients, from global tech and healthcare companies to startups working alongside CEOs and engineering. I'm adaptable to any task or space including product and web to vision and roadmapping.


Outside of work I am a big sports person. From playing Gaelic football, soccer and golf (fixing my slice) to cycling along the Dublin coastline, I love getting outdoors and trying new activities. I also [insert line about a flat white].

All the best, Karl.

Experience

Sr. UX Manager

Sr. UX Manager

Grifols

Dublin

Present

UX Manager

UX Manager

Grifols

Dublin

2021-2025

Sr. UX Designer

Sr. UX Designer

Grifols

Dublin

2020-2021

Experience Designer

Experience Designer

Turtle

Vancouver

2018-2020

Product Designer

Product Designer

Dolmen

Dublin

2017-2018

Experience

Sr. UX Manager

Grifols

Dublin

Present

UX Manager

Grifols

Dublin

2021-2025

Sr. UX Designer

Grifols

Dublin

2020-2021

Experience Designer

Turtle

Vancouver

2018-2020

Product Designer

Dolmen

Dublin

2017-2018

Core skills

Design Systems

Product Design

UX/UI Design

User Testing & Research

Strategy

AI

Design Ops

Leadership & Coaching

Communication

Prototyping

Stakeholder Management

Design Systems

Product Design

UX/UI Design

User Testing & Research

Strategy

AI

Design Ops

Leadership & Coaching

Communication

Prototyping

Stakeholder Management

Aligning Design with Business Objectives

Experience

Sr. UX Manager

Grifols

Dublin

Present

UX Manager

Grifols

Dublin

2021-2025

Sr. UX Designer

Grifols

Dublin

2020-2021

Experience Designer

Turtle

Vancouver

2018-2020

Product Designer

Dolmen

Dublin

2017-2018

13:05
Dublin

Say hello! Whether you have a project in mind or just want to connect. I'm always open.

© 2026 Karl Martin

Designed and built during many late nights

13:05
Dublin

Say hello! Whether you have a project in mind or just want to connect. I'm always open.

© 2026 Karl Martin

Designed and built during many late nights

13:05
Dublin

Say hello! Whether you have a project in mind or just want to connect. I'm always open.

© 2026 Karl Martin

Designed and built during many late nights

13:05
Dublin

Say hello! Whether you have a project in mind or just want to connect. I'm always open.

© 2026 Karl Martin

Designed and built during many late nights

13:05
Dublin

Say hello! Whether you have a project in mind or just want to connect. I'm always open.

© 2026 Karl Martin

Designed and built during many late nights